Which countries benefited most from these heaven-sent additional volumes? The answer is simple: all, or nearly all, the heavyweights. The French market, the number one in terms of volumes, is far from maturity; as is demonstrated by scoring the biggest rise in 2016, taking in just over 10 000 t extra. The United Kingdom came in second position, though with a smaller increase of approximately 9 000 t. Annual consumption exceeded 1.4 kg per capita in 2016. The dynamic did not let up in Germany (consumption gaining nearly 6 000 t during summer 2016), with a massive margin for progress still remaining (consumption less than 600 g per capita in 2016). Europe’s most populous country now consumes similar volumes to Scandinavia, where the dynamic remains steady but fairly slack. Norway and Denmark remain by far the European number ones in terms of consumption per capita, with 2.4 kg per year. Sweden and above all Finland are quite a long way behind, with 1.9 and 1.4 kg/capita/year respectively. The good news is that the interest from the Italians in the avocado seems to be solidifying, although still in its infancy. Consumption has practically doubled in two years, exceeding for the first time the 10 000-t mark. With consumption per capita still less than 200 g in 2015-16, it may be a new growth area, with a population of more than 60 million in the process of being converted!
The weakening of the South Pacific anticyclone and its cool air current enable warm winds from the Equator to reach the Eastern Pacific. The Ocean is warmed up and humidity increases. As it condenses, this humidity causes deluges — in no way inferior to a conventional El Niño — which hit the northern coast of Peru in particular. This phenomenon is sometimes a precursor for a worldwide El Niño phenomenon (see Direct from the markets on page 2).
The organisation, which held its first meeting in February 2017 in Berlin, should start its promotion operations aimed at developing Hass consumption in Europe in 2017. The details of the programme are not yet known at the time of writing. The target markets should be France, Germany, the United Kingdom and Scandinavia.
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