FruitTrop Magazine n°215
Pineapple close-up
- Publication date : 29/10/2013
- Price : Free
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Air-freight pineapple season in 2012-2013
- Published on 31/10/2013 - Published by PAQUI T.
- FruiTrop n°215 , Page From 49 to 51
- Free
Stability, except for the quality
The air-freight pineapple market owes its ongoing status as a rather lucrative niche market mainly thanks to the strict requirements in terms of quality and coloration from operators and purchasers. However, during last season, the quality was not always in place.
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The air-freight pineapple season investigated below is primarily about the changes in the smooth Cayenne supply from Benin, Cameroon and Ghana.
Once more, the fruits from Benin and Cameroon are those most often found wanting in terms of quality. This goes some way to explaining the sometimes wide price range observed for the same source at a given point in the season, with potentially great heterogeneity in fruit quality from one operator to another.
This last season was not marked by any particular incidents. It was rather quiet with fairly stable rates. Outside of these periods of stability, rises or falls in volumes contributed to fluctuations in rates. Nonetheless, fruits from Benin, when they achieved homogeneous quality, remained the most sought-after.
PINEAPPLE AIR FREIGHT PINEAPPLE FRANCE IMPORT PRICE
PINEAPPLE AIR FREIGHT PINEAPPLE FRANCE IMPORT PRICEWeeks 40 to 50 (2012)
At the beginning of the season, the relative weakness of the pineapple supply helped rates maintain a good level. Demand, without being excessively high, managed to absorb the volumes on the market without difficulty. However, the balance remained fragile. Indeed, the temporary increase in the supply from Cameroon, with fruits of fairly average quality, quickly led to demand subsiding.
The dip in demand, beginning in week 45, continued until week 50, i.e. two weeks before Christmas. Although it was not large over this period, the supply remained highly heterogeneous from both Benin and Cameroon. The range of prices charged was very wide, varying from one exporter to another depending on the quality of the fruits offered. While in November (weeks 45 to 48) sales were lukewarm, with poor fruit condition, in the run-up to the end-of-year holidays a slight improvement was observed in demand and quality.
Weeks 51 (2012) to 14 (2013)
Week 51 was marked by a pick-up in sales and stronger rates, which held up until the end of the first week of April 2013. Closer to the end-of-year holidays, the quality of the fruits received was improving, and in parallel the supply was not as large. Some occasional concerns were still found with the coloration and durability of fruits from Benin and Cameroon. However, the shortage of the overall supply, which was not sufficient to fully cover demand, contributed to strengthening prices.
At the beginning of the year, the supply, usually smaller after the holidays, kept shrinking until late March. Despite quality still slightly wavering, rates remained strong, since the supply available could not satisfy all the purchasers. Hence it was more the supply shortage rather than demand being in really good shape which contributed to the price levels holding up in the first quarter of 2013.
Weeks 15 to 22
The operators hoping to achieve good sales over Easter got nothing for their pains. The supply increase in anticipation of the holidays failed to generate good sales. The bad weather (cold and snow) did not favour trips to the supermarkets or specialised shops. After Easter, operators were left with rapidly growing volumes of fruits which nobody wanted. So we saw demand subside and prices dip between weeks 15 and 23. In order to get their stocks moving, operators did not hesitate to cut several batches to ASP (after-sale price), or even charge clearance prices, all in order to patch up the market situation. It has to be said that the quality problems due to the rains in the production zones did nothing to facilitate marketing batches whose coloration and durability left something to be desired.
Weeks 23 to 26
In June, several factors contributed to making the air-freight market buoyant. Firstly there was the fall in pineapple shipments in anticipation of the beginning of the seasonal fruits season, and then came the late start of the stone fruits season, whose prices, at least initially, were fairly high. This revitalised sales and rates, despite the quality problems which continued to affect shipments from Cameroon and Benin.
Weeks 27 to 35
In July and August, the availability of seasonal fruits at more affordable prices forced operators to adapt their air-freight pineapple volumes. The supply was especially straightforward to sell as the imports placed on the market were restricted and of relatively good quality.
Weeks 36 to 39
The last month of the season (September) coincided with the imports picking up, yet without demand really switching to the pineapple. The quality of fruits on the market was decent, but no more than that. The rain in certain production zones was affecting the fruits, which sometimes lacked coloration. Several operators had to reduce their imports. At the end of the season, the air-freight pineapple market was suffering, like most markets, from the ailing demand .
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ananas avion france prix import ananas avion france prix importPINEAPPLE AIR FREIGHT PINEAPPLE FRANCE IMPORT PRICE
PINEAPPLE AIR FREIGHT PINEAPPLE FRANCE IMPORT PRICE PINEAPPLE AIR FREIGHT PINEAPPLE FRANCE IMPORT PRICE