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European avocado consumption

Published on 30/09/2014 - Published by IMBERT Eric
Price : EUR 20,00

A record vintage in 2013-2014 ... and set to usher in more

It has practically given cause to claim victory! The 2013-14 season shows that the import sector’s efforts to develop consumption in Europe, striving in particular to improve the quality of fruit available to the general public, through varietal change and the ready-to-eat segment, are working. It is a real source of pride for the initiators of this approach, which are most often small or medium facilities which have had to invest heavily to dare to pick up the gauntlet thrown down by the American operators.