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Labelled banana market in the United Kingdom

Published on 1/10/2015 - Published by Market News Service / FruiTrop
FruiTrop n°235 , Page From 22 to 34
Price : EUR 25,00

A full-scale laboratory

The labelled banana market in the United Kingdom is in a sense an extreme model. This article will study it from a structural and functional perspective, and attempt to assess the development prospects for this benchmark, as well as the influence of the Fairtrade system (FLO) and civil society (NGOs, consumers) on distribution sector practices. Three benchmark labels are considered: the organic banana, Fairtrade and dual-certified banana (organic-Fairtrade).