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World avocado market in 2014-15

Published on 2/10/2015 - Published by IMBERT Eric
FruiTrop n°235 , Page From 38 to 48
Price : EUR 25,00

An exceptional vintage!

Every year, analysts specialising in the avocado market are faced with the puzzle of finding a new superlative able to describe the force of the market growth. This problem was even more acute than usual for the 2014-15 season, with the fairly high world production level revealing even more than in previous seasons the extreme power of worldwide demand. With no other superlatives left in the bank besides “supersonic” — which is out of context — and “supercalifragilisticexpialidocious” — which is reserved for fans of musicals — let’s stick purely to the facts: according to the estimates of our Market News service, the worldwide market grew by more than 200 000 t from the previous season, culminating at 1.4 million tonnes. Growth, which is picking up, has enabled international trade to practically double in the space of six years. What other market, in the world of global fruit trade, can claim such a performance, which furthermore came without major price concessions despite a clearly depressed economic context across much of the globe?