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EU avocado market segmentation

Published on 17/10/2017 - Published by IMBERT Eric
FruiTrop n°251 , Page From 54 to 69
Free

Four years after the big bang

There are technical innovations which are revolutions. The introduction and then rapid spread at the beginning of the decade of the practice of ripening on the European avocado market is undeniably among these, maintaining a reasonable perspective of course. The launch of a higher-quality and wider range made it possible to stimulate consumption, in proportions that noone would have dared imagine. FruiTrop offers this review of the current European market trend, of the segmentation driving it and of its prospects.