Banana market - Destruction of value

  • Published on 3/03/2021 - Published by LOEILLET Denis
  • FruiTrop n°273 , Page From 46 to 49
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Beyond the positive or negative effects of exchange rate changes on supplier revenue, the European import price for the banana has been on a downward trend since 2016, with an average annual loss of €0.50/box. This covers a wide variety of situations in Europe, though with one point in common: a structural downward trend.

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