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Pineapple monthly review: April 2020

Published on 9/06/2020 - Published by PAQUI T.
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Market distinctly livelier after Easter

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Product(s) : Pineapple
Rubrique / Thématique : Review and Forecasts
Country : Cameroon , Costa rica , Ghana , Reunion
Keywords : Export , Import , Price , Production

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In April, the pineapple market saw two distinct trends. During the first half-month, demand was moderate, but thanks to the promotions operated with the supermarket sector, formation of stocks was avoided. The overall supply, although limited, was struggling to sell, since spot market demand was practically zero. The situation was particularly critical for crownless pineapple sales, since institutional canteens, the main outlets for this fruits, had been shut down. Several operators, anticipating a fall in activity after Easter, considerably scaled back their imports. Against all expectations, the pineapple market was distinctly livelier after Easter. While the supply was much smaller, the promotions continued. Hence we saw rates strengthen, due above all to good sales fluidity in in the supermarket sector and on the spot market.

The suspension of regular flights had the consequence of greatly reducing the air-freight market supply. Only cargo companies such as DHL continued to supply the market, taking advantage of the situation to revise their prices upward, which mean an artificial boost to the rates of the fruit available. Ghana, thanks to its diversified supply (Cayenne, Sugarloaf and Sweet) was the origin with the biggest market presence. The Cayenne supply was very much scaled-back because of quality concerns (fruit from Cameroon maturing rapidly). Demand and rates were very high for the Sugarloaf batches on the market, with the Ghanaian coloured supply very well valued. The reduction in passenger flights led to the near-disappearance of the Latin American Sweet supply from the market. Because of the high freight cost, the few batches on the market sold at very high prices (between 3.30 and 3.50 euros/kg), while Ghanaian fruit sold on a stable footing of 2.80 euros/kg.

The Victoria supply mainly comprised fruit from Reunion. This near-monopoly helped the origin’s fruit sell at very high prices (up to 5 euros/kg) the week before Easter.