European banana market in 2021

  • Published on 2/03/2022 - Published by LOEILLET Denis
  • FruiTrop n°279 , Page From 46 to 57
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And yet it moves...

The European contract price has seen a really considerable increase in 2022. This is cause for celebration, since it has been on a distinctly downward curve since 2015. However this revaluation is an illusion, as it is objectively only the consequence of spiralling prices for practically all the production factors. Hence we should not see therein any paradigm shift, with all the operators banded together to halt the assault on added value. No, the revolution is not happening today, or tomorrow, or doubtless the day after. It is true that while the industry is still moving for most operators and origins, it is ultimately maybe worth waiting for.

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