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AIB press kit 2017

15/11/2017

The French Interprofessional Association of Banana (AIB) launches a large digital campaign for the general public to promote the consumption of bananas in France: a new website www.banane.info which presents all the news, trends, recipes, nutritional information, tips and a replica generator: www.banane.info/les-repliques-bien-dans-sa-peau/

The AIB is the French Interprofessional Association of Banana, founded in 2012 on the initiative of professional organizations representing the sector (producers, importers, ripeners, wholesalers, traders and distributors). It reflects the sector's desire to offer consumers a quality and controlled product throughout the sector. The main objective of the AIB is to promote bananas of all origins and defend the interests of the various professional actors along the chain by implementing collective actions on the French metropolitan market.

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