Chilean blueberry

  • Published on 19/07/2018 - Published by PULLIAT Manon
  • FruiTrop n°256 , Page From 106 to 110
  • Free

Quality to face off the competition

Chilean blueberry production has boomed in recent years, and is continuing to expand thanks to new plantations in the south of the country. However, the origin is facing a new player on this competitive market, in Peru. Although its traditional outlets are seeing continuing progress, the Chilean industry will need to find new ones to sell off the blueberry volumes available. To this end, it has opted to turn to the Asian diversification markets, as well as the organic and high-quality segments.

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