For an analyst, the US market is bleak. Nothing much has been happening there for years, and this was the case again in 2016. Within the field of non-contract green banana prices (the only ones known), the annual average confirms those of 2015 and 2014, i.e. 16.6 USD/box. Even weekly volatility behaved itself, going from 1.2 to 0.5 USD/box. The price fluctuated on average between just under 16 and 18 USD/box throughout the year. For retail prices, 2016 confirmed the very slow downward trend, with the consumer price back to a level of 1.26 USD/kg. The banana remains highly competitive, with the Navel orange and Red Delicious apple registering levels at least twice as expensive. The only novelty, which we will discuss in greater detail in the special supply edition of April 2017, is the apathy of the US market in terms of consumption. The initial trends show imports which barely cover the population increase. As such, making the retail price the only way of selling more bananas is a nonsense that this market, the world’s second biggest, has once again demonstrated brilliantly for us.
Click "Continue" to continue shopping or "See your basket" to complete the order.
