European easy peelers market

  • Published on 2/03/2018 - Published by IMBERT Eric
  • FruiTrop n°254 , Page From 50 to 58
  • Free

A very good year in prospect

While for many people easy peelers are hard to distinguish, the late hybrids are for the professionals a family in their own right. Not because of their shape or colour, but rather their importance in the economic success of the season. Whereas profitability is often very much a random affair during the first part of the campaign, often overloaded with clementines, Nadorcott and other Orri are as a rule a lifesaver. To quote just one figure relating to the French market, late hybrids represented approximately 35 % of the overall easy peelers supply for winter 2016-17, but nearly 50 % of the turnover. So the second part of the season is under the microscope, especially since the production potential is very much on the upgrade, with the bulk of planting efforts involving these highly profitable varieties in recent years.

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