FruitTrop Magazine n°215
Pineapple close-up
- Publication date : 29/10/2013
- Price : Free
- Articles from this magazine
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The pineapple in the United States: nothing to report… or just about!
- Published on 31/10/2013 - Published by Cirad
- FruiTrop n°215 , Page 40
- Free
Informations
- Product(s) : Pineapple
- Rubrique / Thématique : Economic analyses
- Country : United States
- Keywords : Import
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Articles from same magazine
The US pineapple market is in an immutable phase of normality, or even banality. Imports have once more increased in astonishing proportions: + 13 % between 2011 and 2012. This was the 6th consecutive increase, or even the 17th if we exclude the sole drop in 2006! The USA imported 925 000 tonnes of pineapple in 2012 and, if the average growth rate remains the same, we might even imagine that the million-tonne mark will be well-beaten in 2013.
FRESH PINEAPPLE USA IMPORTS
FRESH PINEAPPLE USA IMPORTSSo there is nothing new to describe on this market, which seems to be a bottomless pit. Its structure is still the same, Costa Rica confirming its hold with an 85 % market share. This does not leave much room for competitors, who in every case have left or are leaving the market, like Ecuador. Mexico is one of the few still showing some appetite, taking advantage of its proximity to the United States. Honduras is also trying to put up a fight. By the way, Thailand, the world number one in processed pineapple (juice and tinned), is now in 7th position on the list of suppliers, shipping just 4 500 tonnes of pineapple to the USA per year.
This leaves us looking for the flaw in this seemingly well-oiled machine. The analysis of the import price movements could perhaps make us reconsider things from a less optimistic perspective. Indeed, the customs value fell once more in 2012 to 555 USD/tonne, i.e. - 4 %. This is a worrying fall from the high point in 2009: nearly 100 USD/tonne in three years, down 14 %.
Could the party be over? Nothing is less certain if we look at the regular increase in Costa Rican exports. By contrast, some producers are also encountering difficulties. What direction will Costa Rica take? One of two ways: either the producers still have some margin left for competitiveness and productivity, or we can expect a brutal purge in the years to come.
FRESH PINEAPPLE USA IMPORTS 2
FRESH PINEAPPLE USA IMPORTS 2
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ananas frais usa importations 2 ananas frais usa importations 2FRESH PINEAPPLE USA IMPORTS
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FRESH PINEAPPLE USA IMPORTS 2 FRESH PINEAPPLE USA IMPORTS 2