Thank you for having printed this page. To preserve the environment, the printable version of this page has been reduced to a minimum. Do not hesitate to reconsider www.fruitrop.com. The text and graphic content is the exclusive property of CIRAD. Total or partial reproduction of the contents, made from the site without permission elements is prohibited within the meaning of Article L.713-2 of the Code of intellectual property. Copyright CIRAD

Counter-season melon

Published on 28/02/2014 - Published by BENOIT-CELEYRETTE Cécilia
FruiTrop n°219 , Page From 14 to 18
Price : EUR 15,00

Rekindling the fire!

The situation remains difficult for operators trading in the counter-season melon, since on top of the economic crisis still greatly holding back purchases in European households, there are now great climate uncertainties destabilising consumption and causing big production losses. The response to these constraints varies between operators, depending on their specialisation and their customer portfolio. Hence Latin American countries are further expanding their outlets, while the French West Indies are capitalising on their strong links and their presence on the European market going back more than thirty years! But it seems to be Morocco and Costa Rica which are paying the heaviest toll, destabilised by the competition from other sources (Honduras, Senegal), and the beginning of the European production seasons.