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European banana market

Published on 7/05/2015 - Published by LOEILLET Denis
FruiTrop n°231 , Page From 70 to 76
Price : EUR 20,00

The forces in play

It is always more satisfactory for an analyst to talk about growth in activity than reductions. In 2014, the European banana market obliged, with no cutbacks on its agenda. Both import and consumption volumes have never been as high. The near-finalised figures evaluated by CIRAD indicate a consumption of just under 5.7 million tonnes. This means an increase of nearly 7 % over one year, i.e. more than 350 000 additional tonnes. In two years, with practically the same scope, there has been a leap of 11 %, equating to nearly 550 000 additional tonnes. Consumption has reached 11.2 kg per capita per year. And no-one has been left out; all the source types have contributed to this positive dynamic. Below we offer a brief close-up.