Since the restructuring of the Madagascan litchi industry, six years ago now, there has been a string of positive campaigns for the upstream and downstream operators, and consequently for the consumers. The 2016-17 campaign did not buck the trend, which seems increasingly to be standing the test of time. We know the vagaries and obstacles that any agricultural industry encounters, whether natural or commercial. However, it seems that the Madagascan litchi industry has been spared for several years, escaping the vicissitudes that regularly beset it before 2010. The 2016-17 campaign doubtless represents one of this industry’s finest successes. It worked based on a well-controlled organisation plus some particularly favourable external factors.
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