The acrimony expressed by certain politicians and nations against imports has been of uncommon vehemence in recent months. The pendulum of globalisation, embodied by market deregulation, had swung so far and so out of control that all of a sudden it is swinging back, with no brakes. Companies from the North, though this region is the big initiator and organiser of this globalisation, are getting the shivers. While in the South, the marginalized and losers of this blessed opening up to the world have never complained, or while they have not been audible until now, this is not the case for those marginalised from the system who live in the North. They are now making themselves heard via the ballot box. Often irrational, their anger is shifting the lines. Importing in their eyes is seen as the kingpin of this economic and social downgrading. Especially since clichés have it tough and national competitors, as well as certain NGOs and many professional protestors, are waving the red rag of mistreatment of the Southern peoples and their environment. Fortunately, there is growing awareness that the South has the right to development, the same economic development which brought the nations of the North out of deep poverty. All nations aspire to access basic services, such as an adequate and balanced diet, the possibility of social mobility via an effective education system and albeit minimum access to healthcare. Where do the companies, sometimes transnationals, established in the South fit into all that? Well, they first need to weed out the rotten apples who still too often tarnish their image, and demonstrate to the world the positive impacts of their presence and their production and export activities. Then the outlook of the marginalised in the North might just change somewhat, as they will have proof that their suffering is not twofold: their own and that of the Southern populations.
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