After two years of stagnation, the world leader’s exports should peak at a record level of nearly 325 million boxes, according to an initial estimate based on professional figures. However, Ecuador did not take advantage of European market growth, which should be around 6 to 7 % in 2017. Shipments to this destination were barely stables. A similar status quo can be observed in Asia, seemingly confirming that the growth dynamic apparent until 2015 did not last. On the US market, Ecuador’s plunge against more competitive origins seems to have been confirmed too. Fortunately there is some good news: demand took an upturn in Russia, with record import volumes in 2017 making it Ecuador’s number one market. Similarly, the strong growth trend was confirmed in the Mediterranean, now number three in the outlets ranking.
Source: AEBE
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