FruitTrop Magazine n°239
March 2016 edition: mango close-up, apples and pears, Tunisian dates, Israeli dates.
- Publication date : 5/04/2016
- Price : Free
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Tasting of Chilean blueberries
- Published on 12/04/2016 - Published by BENOIT-CELEYRETTE Cécilia
- FruiTrop n°239 , Page From 12 to 12
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As planned, Chilean blueberry events and tastings were held in late January and early February in some of the main Monoprice and Auchan stores in the Paris region. Accompanied by significant price promotions, representing active collaboration between the two chains, these activities helped promote consumer awareness of the particular health benefits and culinary uses of this product still under-consumed in France. For the occasion, Mr. Pedro Duran, Director of Prochile France, the institution responsible for promoting exports of Chilean products and services, supported the activity by his presence in-store. Chile is among the big blueberry producer countries, with a current potential of more than 100 000 t for a surface area of approximately 16 000 ha. This pilot promotion campaign for Chilean blueberries, organised for the first time in France, is funded by the Chilean Blueberries Committee via ASOEX (Chilean Association of Fresh Fruit Exporters).
Source: Infofruit