No, agriculture is not the lost continent of digital technology. Nor is this about the stakes of big data in agriculture (a US initiative, from the Farmers Business Network), or about precision agriculture 2.0, made increasingly efficient through the use of drones and satellites...
No, agriculture is not the lost continent of digital technology. Nor is this about the stakes of big data in agriculture (a US initiative, from the Farmers Business Network), or about precision agriculture 2.0, made increasingly efficient through the use of drones and satellites. The revelations in this piece will relegate these two undertakings to the rank of protohistoric gadgets. What we are talking about are the links between video games or social networks and the typical consumer. The two examples below will of course close the debate forever. The first comes to us from the United States, the only promised digital land that counts. They are testing a video game capable of boosting fresh fruit and vegetable consumption by children. The aim of the game is to encourage children to consume these foods in real life, for real health benefits and pleasure. And it has paid off! Portions on plates are still bigger than for the population average, even six months after putting down the controller. Here is something that could finally take these same kids off the inexorable road to obesity. The second example is actually a rather sad story. Never slow in imposing order where anarchy and bedlam are rearing their ugly heads, the hired goons of the forces of digital and moral order in the Middle Kingdom have just struck again. There the police, doubtless with public decency in mind, are now combating sexual deviancy in China by banning people from eating a banana in front of their webcam. What a grotesquely distorted vision the police have of web users! In fact, the banana is one of the fruits highest in potassium, and it has been practically scientifically proven that consuming it increases your chances of having a boy. So why deny Chinese couples what many of them still consider to be the Holy Grail of reproduction: a male descendant? There you have it, the proof that eating fruits and vegetables, and the banana in particular, should remain a pleasure, but also that it performs a social and in particular a health role; and above all that the digital world can help, albeit to the displeasure of some awkward souls...
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