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Evolution of avocado retail prices in Europe

Published on 1/10/2015 - Published by IMBERT Eric
FruiTrop n°235 , Page From 54 to 61
Price : EUR 25,00

Is the devil in the detail?

The avocado has never been as popular in Europe, yet paradoxically, it has never been as expensive for the consumer! This is the finding of a study conducted by our Market News service, taking the French, German and Spanish markets as a benchmark. Despite the supply expanding considerably in recent years, the increase in retail prices seems to be structural, and inversely proportional to the number of promotions, in constant decline. While the international market tension due to the strong growth in world demand is one explanatory factor, the supermarket sector also seems to be increasingly riding the green wave.