Organic banana: world market trend

  • Published on 31/05/2021 - Published by DAWSON Carolina
  • FruiTrop n°275 , Page From 90 to 97
  • Free

2020: when all the records fell

While the organic food products sector was already seeing unprecedented progress worldwide, the Covid-19 crisis enabled it to scale new heights in a very short space of time, driven in particular by health and hygiene concerns and the reorganisation of the consumption circuits. Hence in 2020 the organic banana, long riding high on this favourable wave, managed to beat all records on the US market, with growth back to double figures after a period of stagnation. However, as surprising as it might appear, the 2020 results for the organic in Europe seem much more mixed. While it is difficult, or even imprudent, to draw conclusions after such an atypical year, some warning signals should be taken into consideration. 

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