Banana: The long deflationary slide

  • Published on 2/03/2022 - Published by LOEILLET Denis
  • FruiTrop n°279 , Page From 58 to 61
  • Free

The banana is the most competitive fruit product, which is also what condemns it. Since 2010, a third of its value has been chipped away. So what is the point of being ultra-competitive? For the downstream segment, it’s all too clear – it is a marker of the appeal of its stores. It has to be said that the imbalance between supply and demand favours the distributors. Which is a shame, since the production industries are being asked a lot in terms of agro-ecological transition or social progress, while being increasingly less well rewarded for doing so.

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