New Zealand, the only significant Hass exporter country in the Asia-Pacific zone, has become within the space of a few years one of the top ten players on the world avocado market, on the strength of the development of the Australian market. Production, which was around 40 000 t in 2016-17, is based on a cultivation area of approximately 3 750 hectares, concentrated for climatic raisons in the northernmost part of the country. The industry, comprising a wide production base, very much structured around the “Avocado New Zealand” organisation, has implemented an ambitious plan to become a central player on the strongly developing Asian markets, taking advantage of its logistical & phytosanitary assets and a qualitative excellence plan.
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