The Chilean avocado industry, which was the first to show the way to the US market, is the world number three, with export volumes of around 150 000 t per season. The Chilean industry fundamentally relies on its high adaptability. First of all, it has been able to make the most of the restrictive pedoclimatic conditions, thanks to top-flight technical know-how, setting a precedent in Latin America. It then managed to reinvent itself in commercial terms when the US market, on which it had been built, saw a drastic increase in competition. Since the last decade, it has faced major new challenges, with the appearance of a recurrent structural drought, which has really tested its structure, and strong competition gradually coming to prominence, both in its new European core market and in the USA. Its adaptability and the renowned post-harvest quality of its production are precious assets, more than ever.
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