Cultivated on volcanic islands boasting fertile soil and a mild climate, the Canaries banana has shown great resilience in the face of the liberalisation of the European banana market, high pressure from urban development and tourism, and occasionally massive natural constraints (sea winds, limited water availability, volcanic eruptions). Spanish consumers are particularly fond of this highly differentiated and iconic banana, whose distinction is recognised by a collective brand – the “Plátano de Canarias” – and, more recently, a PGI. It also enjoys the support of European production aid. In a context of intensifying competition on the Spanish market, the sole outlet for Canaries production, the search for alternative markets is becoming crucial.
Subscribe to the web form and see this article and many other articles online
Buy this web article and continue to read the article online
Click "Continue" to continue shopping or "See your basket" to complete the order.
