Litchi close-up - 2019-2020 campaign

  • Published on 25/06/2020 - Published by GERBAUD Pierre
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Madagascar, South Africa, Mozambique, Reunion and Mauritius campaign reviews

In 2019-20, litchi trade activity was concentrated on the Indian Ocean zone campaign, a trend picking up from previous years. This is the time of year that the supply is at its biggest, and demand at its liveliest, thanks to the low prices charged to consumers. The availability of massive quantities of fruit during the end-of-year festivities of course contributes to boosting this consumption peak. Outside of this outreach period, the litchi reverts to being a rarer and more expensive exotic product. It satisfies the demand from a customer base comprising the better off, or die-hard fans of the product. The vague hopes of certain origins developing or consolidating their litchi shipments to European markets remain limited. Thailand and Israel continued to ship litchis respectively from April to July and July to September, though their volumes stagnated or ebbed. India, China, Vietnam and Mexico, with variable potential levels, struggled to assert themselves on the European markets. Their export calendars matched the peak of European berry production, which are more attractive to the public due to their distinctly lower prices. The litchi seemed to be slowing down, even at the end of the year, when consumer enthusiasm barely overran the short festive period. So there was little new in this 2019-20 campaign, apart from a few one-off batches from Brazil and Australia in December and January, with untreated fruit which made no more than a fleeting appearance for product costs and quality reasons.

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