Guacamole is all the rage, delicious and full of nutritional virtues. But in the face of the rising prices of the highly sought-after avocado, caterers are ripping customers off, now replacing its precious pulp with marrow, or even broccoli or peas. The phenomenon has been reported in the USA and has now, in the utmost outrage, reached Mexico itself! Fake guacamole is even knocking on our doors, with the boom on the web of more or less appetising ersatz recipes. In short, “the butter of the gods” is being transformed into common margarine. Success does lead to copies and imitation. The giants of the luxury sector know this, and now so too do avocado producers.
Sources: Slate, ABC
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