We live in a world of illusions, and therefore of illusionists. Illusion is about the ease of hoodwinking people without them noticing. It is about appearance devoid of reality, where everything is just smoke and mirrors. There are two types of illusionist: those who believe what they say, i.e. the self-delusional, and con artists. Let’s take two examples from the agricultural and agribusiness sector: the very French idea of a loss selling threshold (EGalim Law), and the marvellous world of organic agriculture.
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