Fruit Attraction: Meet the Fruitrop team at location 9A00A

Fruit Attraction is much more than an on-site event. Fruit Attraction is the leading GLOBAL event for fruit and vegetable marketing. Its ability to promote world exports in the sector makes it the commercial hub for all professionals who make up the entire value chain, in addition to having consolidated its position as a stage for innovation in the fruit and vegetable market.

Organised by IFEMA and FEPEX, Fruit Attraction will hold its in-person event from 5-7 October 2021 and will bring the entire fruit and vegetable community together 365 days a year through the Fruit Attraction LIVEConnect platform, a digital platform that enhances and complements the on-site event with new features, contributing to their mutually reinforcement.

The show has a “Guest Importing Country” initiative, with Brazil and Ukraine as guests on this occasion. This enables Fruit Attraction to encourage trade with these two non-EU markets, covered by a comprehensive programme of round tables, guided visits to the fair and B2B sessions.

Likewise, as part of Fruit Attraction LIVEConnect, for the fifth consecutive year the World Fresh Forum will explore the business opportunities and commercial challenges in this edition's guest countries: Ukraine, Brazil, Belarus and South Korea.

Be part of the great professional fruit and vegetable sector trade community!