Avocado consumption on the main world markets

Avocado consumption on the main world import markets exhibited an extremely variable trajectory in 2021. The USA and Canada registered relatively moderate growth, of 4 % and 3 % respectively. This modest performance should not indicate the consumption dynamic running out of steam. On the one hand, the Covid pandemic has continued to weigh down on the market. The OOH segment, which is a big deal on the other side of the Pond (approximately 30 % of sales) continued to idle for the first part of the year. Most of all, the Mexican supply was limited in the second half, with production levels lower than predicted in both Michoacán and Jalisco. It was also probably the lack of and high cost of Mexican fruit which aggravated the listlessness of the Japanese market. Practically paralysed since 2016, it even registered a 4 % downturn in 2021. Conversely, the bloc comprising the EU27 and other West European countries continued to exhibit a fine dynamic (+ 8 %). Conversely, this growth was largely built on a considerable fall in prices, and had one notable exception (4 % downturn in Germany, the main driving force of the market in recent years – see FruiTrop 279). Russia also confirmed a growing interest in the avocado, with a 14 % rise in consumption in 2021, quadrupling since 2016. Finally, Chinese import figures, still preliminary, seem to be pointing to an awakening of this high-potential market (rise of more than 50 % in 2021!). Nonetheless this growth should be put into perspective, since with 56 000 t, imports did no more than regain a level close to 2018 (approximately 50 000 t).

Source: Customs

avocado - world - consumption in 2021

avocado - world consumption