A major player in the international fruit trade, Morocco in just the past few years has hoisted itself into the world’s top ten avocado suppliers, with exports approaching 50 000 tonnes in 2022-23. The rapid progression of this new industry is based mainly on the pedoclimatic conditions well-suited to Hass cultivation on the coastal strip situated between Rabat and Larache in the north of the country, and on its excellent economic competitiveness, especially for serving the EC market. With a cultivation area of approximately 12 000 hectares in 2023, the export potential should double by 2027 or 2028, to reach 100 000 tonnes.
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