FruitTrop Magazine n°244
- Publication date : 3/11/2016
- Price : Free
- Detailled summary
- Articles from this magazine
Pineapple consumption in the United States exceeded 900 000 tonnes in 2014 and is continuing to rise, albeit very modestly. According to our projections, the net supply will be approximately 950 000 t in 2016, plus the roughly 100 000 t set to transit the United States for immediate re-export to neighbouring Canada. Unsurprisingly, it is Costa Rica which holds the bulk of the market (market share 82 %). The Central American source does not leave much room for its competitors, which are nonetheless trying to make the most of their assets, like Mexico, Honduras and Guatemala which managed to surpass the market’s annual growth rate. After a trough in 2012 and 2013, the import unit price has picked up for the past three years, peaking in 2016. The scaling back of the Costa Rican supply has enabled a vital recovery in terms of value. The pegging of the colon against the US dollar has mechanically increased returns in Costa Rica, and in all the countries where the US currency holds influence. So ultimately, the US market seems more sound and resilient than the European market.
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