No two passing years are the same for New Zealand’s Hass producers. After a particularly meagre harvest in 2015-16, a record level slightly over 40 000 t should be reached in 2016-17. More than 70 % of volumes should be exported, with as usual 70-80 % earmarked for Australia. This market has the twofold advantage of being close and highly lucrative: more than 3 850 USD/t in 2015-16 according to Australian Customs! Nonetheless, diversification to new consumer countries in Asia is as active as ever for New Zealand’s exporters, two-thirds of which operate under the Avoco banner. Surface area expansion is back on the agenda, after a few seasons of technical rationalisation (+ 237 ha last year, up to 3 750 ha), and the dynamic seems solid (two-year wait to obtain plants). Local consumption still barely exceeds 2 kg/capita/year, whereas Australia is nearing the 3.5-kg mark, and the Mexican giant is knocking insistently on the door (negotiations in progress to open up the market).
Source: NZ avocado growers
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