France remains Europe’s main grapefruit consumption market in Europe, but is losing its lustre. French consumers take in approximately 30 % of the Community supply, though consumption per capita is now no more than 1 kg per year, down 500 g in the space of a decade. The fruit is now consumed by just 44 % of the French, as opposed to nearly 49 % in 2011. The prospects are hardly encouraging, given the consumer profile. There is complete disillusionment among young people, whose consumption is less than half of the average. The over-50s and above all the over-65s are now the product’s main consumers. The sole plus point is that it is above all high-income consumers who are still interested in this fruit (higher management, pensioners, etc.). This is good news for the very tasty – but expensive – Floridian grapefruit.
Professional sources
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