After rather treading water last year because of the El Niño phenomenon, blueberry production should see a 4 % increase in Chile, to reach 141 404 t, although surface areas have now stabilised at a little below 15 000 ha. Exports could rise again. The Chilean Committee has a declared a potential of 94 276 t (+ 3 % on 2015-16), with quantities which are already more than double last year’s when the beginning of the campaign was particularly cut short. Shipments should rise above all out of Maule province (31 600 t). The promotions should be concentrated from late December to March, primarily in North America but also in Europe in the United Kingdom, Germany, France and Italy. In Asia, China, South Korea, Japan and Taiwan should be particularly targeted. The bulk of volumes is of course aimed at the North American markets (70 %), with Europe still the number two destination (19 500 t) ahead of Asia (8 100 t).
Sources: Chilean Committee, Ciren
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