Peruvian exporters have decided to redouble efforts to increase their exports to Asia. Prohass has announced the launch of a promotion campaign in China in 2019 (budget not yet fixed). Furthermore, the doors to the Malaysian and South Korean markets should open between late 2018 and early 2019. This is a major challenge for the Peruvian avocado industry. Finding alternative outlets to the European Union and the Unites States has become a pressing need in the face of the huge production growth prospects. The 33 000 hectare cultivation area recorded by Prohass at the end of 2018 should make it possible to export approximately 500 000 tonnes within five years’ time, i.e. 150 000 tonnes more than during the exceptional 2018 season.
Sources: Prohass, professionals
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