While the 2019-20 season was above the four-year average for both production level (39 000 tonnes, i.e. +30 %) and export volumes (20 000 tonnes, i.e. +16 %), the forthcoming 2020-21 season is set for record figures. With an increase of between 10 and 15 % on last season, production could reach 45 000 tonnes, thereby equalling the 2016-17 record. Nonetheless, the cultivation area has remained practically unchanged since 2015. All the production zones are stable, right across the main zone situated in Bay of Plenty (2 294 hectares in 2019-20), as well as the Far-North and Mid-North zones (548 and 833 hectares respectively in 2019-20). We can estimate that the export potential should also approach its 2016-17 levels (26 000 tonnes). Regarding the outlets, predictions of a smaller Australian harvest in 2020-21 should enable New Zealand to continue to direct 70 to 80 % of its exports there. In addition, despite new import constraints due to the Covid-19 crisis, diversification to the Asian markets should continue. For the past four years, exports to Thailand, South Korea, Singapore and Taiwan have seen big increases.
Source: NZ Avocado
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