FruitTrop Magazine n°218
Banana Prices Close-up
- Publication date : 30/01/2014
- Price : Free
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European banana market-December 2013
- Published on 29/01/2014 - Published by IMBERT Eric
- FruiTrop n°218 , Page 2
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The good balance recovered in November held up in early December, but gradually deteriorated in the run-up to the end-of-year holidays. On the one hand, the banana supply, which was scarcer in November, returned to a seasonal level, or even slightly higher. Indeed, African imports, which had started to wane in November, continued their fall, compensated for by a slight rise in volumes from the French West Indies, the shortfall in which seen since this summer narrowing. Hence the combined shipments from Africa and the French West Indies remained near average for the season. Furthermore, the dollar banana supply returned to a higher level, slightly above average (+ 7 %) in December, despite the implementation of Christmas programmes in Northern Europe. Indeed, the Colombian shortfall was compensated for by an excess from Ecuador and Costa Rica. On the other hand, demand in Northern Europe maintained its good vitality. In Eastern Europe, the presence of promotions and the run-up to the Saint Nicholas holidays helped maintain very good sales at the beginning of the month. However, the vitality on these various markets dipped toward mid-December, in the run-up to the end-of-year holidays. In Southern Europe, demand was a bit less active, because of the fall in the promotional intensity and the late start to the citrus season, volumes of which quickly rose with highly competitive prices. Hence some stocks started to form from week 50, and built up rapidly until the end of the month. Green banana prices, exhibiting a seasonal level in week 49, dropped throughout the month.
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