The blueberry campaign is underway in the Southern Hemisphere. The potential should continue to increase with the proliferation of surface areas and the opening up of new markets, especially in Asia. Hence this year Peru is planning to export a record tonnage of 75 600 t (+ 56 %), i.e. 580 million USD (+ 60 %). Besides the upward trend in planting in the south of the country, investments are going strong in the northernmost regions. This sector has become more important than asparagus, long an iconic crop of Peru. The bulk of volumes are aimed at the USA (48 % of export tonnages), ahead of the Netherlands, China and Hong Kong, the latter destinations being particularly in demand. China could soon become the number 3 blueberry importer.
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