The Pink Lady Europe association was at pains to promote its collective commitment to sustainable development at the 2018 Fruit Logistica trade show. Hence, besides the exchange forum which promotes pooling of experience and expertise, open to producers and certified packing stations, the association has worked closely with industry partners as part of its commitment to environmentally friendly agriculture. So French apple growers have teamed up with beekeepers, but also INRA and CTIFL, to draw up a good practice guide aimed at protecting bees and safeguarding biodiversity in orchards. This programme, dubbed Beepink, is part of the Pink Lady CSR programme, and beside this technical guide, it should also involve producer training. An application should be launched in late February, and the concept should be extended to the association’s Spanish and Italian partners, which will put these techniques into practice this year.
Source: Pink Lady
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