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The banana at Monoprix: organic Fairtrade or nothing!

Published on 15/05/2018 - Published by Market News Service / FruiTrop
FruiTrop n°255 , Page From 2 to 2
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Product(s) : Banana
Rubrique / Thématique : Direct from the markets
Country : France
Keywords : Organic , Fair trade

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FruitTrop Magazine n°255

March / April 2018 edition. Mango close-up. The latest on apples and pears, the date market, berries, tropical avocado.

Number of pages : 96
Publication date : 6/04/2018
Price : Free
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Monoprix, the first non-specialist chain to offer organic-Fairtrade bananas in 1998, has decided to take a step further. Now all bananas sold by the chain will bear the organic-Fairtrade label. Monoprix promises that the retail price will be based on that of the conventional banana, i.e. 1.99 euro/kg. Monoprix sells approximately 7 500 t of bananas per year at its 640 stores in France.

Sources: Monoprix, LSA

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