The banana is a staple food in Mexico, with production aimed primarily at the local market. The banana sector, comprising a host of small growers, only developed into exports late on. They took off in the 2000s thanks to the very buoyant US market, which now represents nearly 75 % of shipments. Europe remains a marginal destination due to the origin’s lack of competitiveness compared to its Latin American competitors. However, Mexico is exhibiting a desire to continue to diversify its outlets, especially to Asia. While exports seem to have reached a plateau at around 500 000 tonnes since 2017, the organic sector is continuing to make strong progress, mainly bound for the USA, where Mexico has become the number two organic banana supplier, within the space of a decade.
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