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Pineapple monthly review: September 2019

Published on 22/10/2019 - Published by PAQUI T.
Free

A worsening market situation

Informations

Product(s) : Pineapple
Rubrique / Thématique : Review and Forecasts
Country : Cameroon , Costa rica , Europe , Ghana , Reunion
Keywords : Export , Import , Price , Production

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The situation for the pineapple constantly deteriorated throughout September. In the first half-month, the market struggled as much as in August to absorb the small-size fruit in direct competition with the seasonal fruit supply, still available at low prices. Operators were forced to relax prices to sell off their stocks of sizes 9, 10 and 12. The great majority of sales were made at rates well below those stated below. Market conditions continued to deteriorate during the second half-month. Supermarket sales increasingly slowed down as the supply increased. Demand for large sizes was treading water, and the numerous promotions were unable to prevent an increase in post-sale price transactions. Demand was too weak on the spot markets, especially since the South and North European markets were struggling to sell off their stocks.

The situation was also complicated on the air-freight market. The Cayenne supply from Ghana and Cameroon was smaller in the first half-month, because of rains in the production region. Demand remained weak, since besides quality concerns (especially from Cameroon), purchasers had apparently lost interest in the fruit. Sales on the Sugarloaf market also lacked vitality, with operators often struggling to sell off their volumes. Hence several batches were sold at clearance prices (between 1.00 and 1.50 euro/kg). Sweet took on increasing importance on the air-freight market. Hence, during the first half-month, Ghana supplied batches which sold on a good footing (between 2.20 and 2.40 euros/kg). The main supply to this market continued to come from Central America, selling on a fairly steady footing of between 2.30 and 2.50 euros/kg.

In September, the Victoria market started to emerge from its summer phase. The presence of tail-end seasonal fruit batches particularly hampered demand in the first half-month. The big increase in the Reunion supply at the beginning of the second half-month forced operators to scale back their imports, to better adapt them to demand and thereby help rates stabilise.