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The avocado in California

Published on 18/05/2017 - Published by IMBERT Eric
FruiTrop n°248 , Page From 48 to 53
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Producer country file

One of the pioneers, the Californian avocado industry is packed into the frost-free coastal zones in the south-east of the State. The nearly all-Hass harvest, averaging 160 000 t though with marked alternate bearing, is nearly exclusively sold on the local market, highly dynamic thanks to the promotion system-marketing model implemented by the producers. The cultivation area, which has distinctly shrunk in recent years in particular because of increasing water stress, seems to be starting to stabilise.