“Peak of season” oranges: Sunkist’s idea as simple as it is brilliant.

  • Published on 8/04/2016 - Published by Market News Service / FruiTrop
  • FruiTrop n°239 , Page From 5 to 5
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This differentiation of Navel oranges produced in the peak-season period, when their taste is at its peak, should be a striking idea for consumers; since it conjures up images of a traditional method of cultivation, taking the time to produce fruit to delight the taste buds. This message is conveyed on the D-pack film of the girsac.

Source: The Packer

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