Canaries banana: on an increasingly solid footing in Spain, but…

  • Published on 8/04/2016 - Published by Market News Service / FruiTrop
  • FruiTrop n°239 , Page From 2 to 2
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The market share of the Canaries platano in the Spanish peninsula in 2015 was 72%, according to Kantar Worldpanel (i.e. 347 000 t of the 481 000 t consumed)! This figure is up by 11 % from 2014, thereby confirming the evident growth trend over the past few years. Nonetheless, this fine performance was counterbalanced by an 8 % fall in the green price (0.75 euro/kg in 2015, as opposed to 0.81 in 2014); a level often insufficient to cover production and marketing costs despite European aid, according to the Chairman of the producers’ association (Asprocan).

Source: Asprocan

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