New Zealand is a major player in the apple, with production well-managed since the crop was established by European settlers in the early 19th Century. It should actually strengthen its position in the coming years through stock modernisation. Since while this country is still not in the top 30 producers, far behind the leaders such as China or even the European countries, it is already the number 7 exporter country, just behind France. The expansion of the origin in Asia points to further progress, both through the expected growth in volumes to customers that are already customers, and through expanding the customer portfolio.
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